Red Moon┬« SURPRISE INSIDE┬«: new red flesh apple varieties program
Red Moon┬« is a new umbrella brand for a series of red flesh apples. They are perfect for 2 aspects:
1. They are of good eating quality, and have a good storage till the spring;
2. They are good for processing, as they do not oxydate: the red flesh colour keeps the red by the time; also the packout is very good.
The basis for a success is for sure a top product. The other side is a necessary good promotion, as red flesh is a non evident characteristic, and you need to explain: that is why SURPRISE INSIDE was invented and trademarked, in fact the consumer gets the surprise of the red flesh once he bites into the fruit.
TRANSFORMED PRODUCTS (CIDER, JUICE, CHIPS, etc)
The processing industry is very interested, contracts with big companies for juice and cider have been signed. There is more to come for chips and cakes, indeed since autumn 2016 the group is able to deliver fruit in bigger volumes.
In 2018 there are already 35 hectares of Red Moon(R) planted in Italy. In France, there are already 23 hectares cultivated by specialists in the production of juices, with tendency to rise. Due to the high consumer satisfaction in the fresh consumption and transformed products, the aim is to get to 100 hectares as soon as possible.
ORIGIN AND PEOPLE WITH VISIONS
The varieties are bred by French Jean-Luc Carrieres and Escande nursery. Together with the Dutch consultant Hans Scholten, Italian marketer Fratelli Clementi and KIKU Variety Management of Braun brothers, known for the global brand KIKU, the RED MOON COMPANY has been formed. The group brings together know how of the whole supply chain, know how in managed and branded varieties, as well as global partnerships. Quality is the credo of the group, wanting to positevely ÔÇťshockÔÇŁ the consumer, create new consumption, which only works with highest quality. There is more breeding for the future of new and stunning red flesh varieties.
J├╝rgen and Thomas Braun (KIKU Variety Management), Benoit Escande (Escande Nursery), Jean-Luc Carrieres, Hans Scholten, Luis Clementi (Fratelli Clementi), Stefan Klotz (KIKU)
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